2020

Apotek 1
Summer Campaign

Agency
Los & Co

My role
Animation
Illustration

Many Norwegians chose to spend their holiday at home during the summer of 2020. But you should never underestimate the power of the Scandinavian sun and unfortunately there are different types of approaches to sun protection amongst the Norwegians.

Therefore, we developed 3 archetypes that in a humorous way could show what attitudes people have to sun protection in Norway.

a1-bg2
A1-v1-skisse-1
A1-v2-skiss-1
A1-v3-skiss-1

Illustration
Jonathan Averstedt

Animation
Jonathan Averstedt

Graphic Design
Anja Skistad

Art Direction
Caroline Nordby
Hedvig Haraldstad