2020

Apotek 1
Summer Campaign

Agency
Los & Co

My role
Animation
Illustration

Many Norwegians chose to spend their holiday at home during the summer of 2020. But you should never underestimate the power of the Scandinavian sun and unfortunately there are different types of approaches to sun protection amongst the Norwegians.

Therefore, we developed 3 archetypes that in a humorous way could show what attitudes people have to sun protection in Norway.

The Optimist
The optimist never uses sunscreen and argues that the red sunburn always turns into brown in the end.

The Fanatic
The fanatic is desperatly hunting every minute in the sun to become as brown as possible. No shade of brown is ever dark enough.

The Sloppy one
Even though knowing it is wise to use sunscreen the sloppy one usually misses bits here and there.

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Credits

Illustration
Jonathan Averstedt

Animation
Jonathan Averstedt

Graphic Design
Anja Skistad

Art Direction
Hedvig Haraldstad
Caroline Nordby